Optimalisasi Target Penjualan UKM Kebab Fetih Turki Cabang Rimbo Bujang dengan SWOT Analysis Method
DOI:
https://doi.org/10.35134/ekobistek.v10i2.113Keywords:
Sales Target, SWOT AnalysisAbstract
This study aims to optimize the sales target of Kebab Fetih Turki Rimbo Bujang Branch with the SWOT Analysis method. In
optimizing sales targets, it is necessary to know internal factors of strengths and weaknesses, external factors of opportunities
and threats. In this study, researchers used the SWOT Analysis method to analyze internal and external factors. This research
is a qualitative descriptive study. The subjects of this research are branch owners, employees, and consumers. The sample in
this study were branch owners, employees and consumers at Kebab Fetih Turki, Rimbo Bujang branch with a total of 15
people. Based on the results of the SWOT Analysis of internal factors and external factors, it can be seen that the Turkish
Kebab Fetih UKM of the Rimbo Bujang branch is in the Quadrant I position (0.09: 0.12), which means that the Turkish
Kebab Fetih UKM of the Rimbo Bujang branch can take advantage of the opportunities and strengths that exist to optimize
future sales. The strategy that can be applied is an aggressive strategy or growth oriented strategy by taking advantage of the
opportunities and strengths of the Turkish Kebab Fetih UKM of the Rimbo Bujang branch. Finally, the authors suggest to
UKM Kebab Fetih Turki Branch of Rimbo Bujang to be able to develop the factors that become the company's strengths and
evaluate the opportunities and threats that may occur, besides increasing their marketing so that sales targets can continue to
be achieved optimally.
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