Faktor yang Mempengaruhi Minat Investasi pada Financial Technology Platform
DOI:
https://doi.org/10.35134/ekobistek.v11i3.379Keywords:
Financial technology, fintech lending, peer to peer lending, manfaat yang dirasakanAbstract
Financial Technology Platform adalah penyedia jasa keuangan yang mengakomodir pihak yang membutuhkan pinjaman dengan pihak yang memberikan pinjaman. Financial Technology adalah salah satu industry yang berkembang pesat yang membuka peluang besar bagi investor untuk mencari alternatif instrumen investasi. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang berpengaruh signifikan terhadap minat investor Fintech Lending di Indonesia untuk berinvestasi pada platform Fintech Lending, khususnya terkait Manfaat, kemudahan penggunaan dan jaminan keamanan. Dalam konteks ini, Minat investasi didefinisikan sebagai keinginan untuk meminjamkan uang pada borrower melalui platform Fintech Lending. Untuk menguji hipotesis membuktikan Manfaat yang dirasakan, kemudahan penggunaan dan jaminan keamanan, memiliki pengaruh signifikan positif pada minat investasi, sebuah kuesioner online didistribusikan kepada lender Fintech Lending di Indonesia, dan tanggapan dianalisis menggunakan analisis PLS-SEM dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa hanya Manfaat berpengaruh positif secara signifikan terhadap minat berinvestasi Kesimpulannya adalah bahwa value of usefulness yang memberikan keungungan bagi investor merupakan pemicu kuat minat investasi P2P Meminjamkan investor di Indonesia.
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