Faktor Faktor Yang Mempengaruhi Kepuasan Pelanggan Smartphone Samsung Di Kota Batam
DOI:
https://doi.org/10.35134/ekobistek.v10i2.57Keywords:
Service Quality, Product Promotion, Customer SatisfactionAbstract
This study aims to determine the effect of service quality and product promotion on customer satisfaction.
This research was conducted by Samsung consumers in Batam in Batam City . The population in this study
amounted to 135 people. In this research, the sampling technique used is classified as non - probability
sampling technique with purposive sampling method . This study uses multiple linear regression analysis
and has an R Square (R2) value in this study of 35.2%. The results of the t-test in this study are the quality of
service has a positive and significant effect on customer satisfaction and product promotion has a positive
and significant effect on customer satisfaction. Based on the results of the F test in this study, the results
showed that Service Quality and Product Promotion together had a positive and significant effect on
Samsung Customer Satisfaction in Batam City.
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