Analisis Pengaruh Mental Blocking Terhadap Berpikir Analitis Dan Kritis Dalam Kegiatan Promosi
DOI:
https://doi.org/10.35134/ekobistek.v9i2.72Keywords:
business woman, mental blocking, promotionAbstract
Failure in promotional activities if not well managed will make business people in some condition that is
known as mental blocking. This research design is descriptive research into secondary data with cross
sectional approach which was held to understand the impact of mental blocking toward analytical and
critical thinking in micro and small enterprise promotion activities. This research location was in Padang
by collecting 229 research questionnaires from micro and small business women from July 28th 2020 to
August 7th 2020 with 5% error rate. We can conclude that there was negative relationship between mental
blocking and analytical and critical thinking with R -0.62. On the same hand, this research finding is that
mental blocking have no significant impact toward analytical and critical thinking where R2
is 4 percent. This was due to majority in scoring distribution of mental blocking aspect were in low level while
majority in scoring distribution of analytical and critical thinking in higher level. This study suggested
that future researcher must simplified the research scale and deeper analysis in finding other variable.
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