Pengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi

Authors

  • Widi Nugraha Universitas Fort De Kock Bukittinggi
  • Fhajri Arye Gemilang Universitas Fort De Kock Bukittinggi
  • Arina Fransiska Universitas Fort De Kock Bukittinggi

DOI:

https://doi.org/10.35134/ekobistek.v10i1.86

Keywords:

Retail Mix, Repeat Purchase Decision

Abstract

The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara

Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara

Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by

using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use

purposive sampling technique. The analytical tool use the path analysis trimming model.

Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.

Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and

display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications

mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not

influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not

influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase

decisions in Niagara Supermarkets Bukittinggi.

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Published

2021-07-27

How to Cite

Nugraha, W., Gemilang, F. A. ., & Fransiska, A. . (2021). Pengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi. Jurnal Ekobistek, 10(1), 75–83. https://doi.org/10.35134/ekobistek.v10i1.86

Issue

Vol. 10 No. 1 (2021): EKOBISTEK

Section

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