Determinants of Theory of Planned Behavior on Students' Interest in Using Financial Technology
DOI:
https://doi.org/10.35134/ekobistek.v14i2.882Keywords:
perceived behavioral control, student interest, subjective norms, attitudeAbstract
The use of financial technology among students has become a rapidly growing phenomenon. This study aims to analyze the determinants of The Theory of Planned Behavior (TPB) on students' interest in using financial technology. The TPB framework comprises three main aspects, namely attitudes toward behavior, subjective norms, and perceived behavioral control. This research is quantitative and involves students majoring in accounting in the odd semester of 2024 with a sample of 100 respondents selected using the Slovin formula drawn through purposive sampling. Data were collected through questionnaires and analyzed using descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. The results of multiple linear regression analysis retrieved 21.6% contribution of attitude, 47.1% of subjective norms, and 23.9% of perceived behavioral control to student interest in using financial technology. The coefficient of determination (R²) of 80.6% indicates that the variables of attitude, subjective norms, and perceived behavioral control jointly explain student interest in using financial technology. The t-test and F-test confirm that attitude, subjective norms, and perceived behavioral control have a significant influence on student interest in using financial technology.
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