Digital Marketing and Customer Experience-Based Marketing Management of MTPartyBali Bridal Shower Services in Bali
DOI:
https://doi.org/10.35134/ekobistek.v15i2.976Keywords:
Marketing management, bridal shower, digital marketing, customer experience, customer loyaltyAbstract
This study aims to analyze the marketing management of MTPartyBali bridal shower services in Bali focusing on digital marketing, customer experience, service quality, customer satisfaction, and customer loyalty. The development of bridal shower trends as part of a modern lifestyle encourages event organizer businesses in Bali to create innovative and attractive marketing strategies. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, documentation, and literature studies. Data analysis techniques were conducted through data reduction, data presentation, and conclusion drawing without statistical processing. The results show that digital marketing through social media such as Instagram and TikTok plays an important role in increasing consumer interest in MTPartyBali bridal shower services in Bali. In addition, customer experience and good service quality can increase customer satisfaction and create customer loyalty.
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