Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen
DOI:
https://doi.org/10.35134/ekobistek.v10i2.114Keywords:
Price Perception, Product Quality, Consumer Purchase DecisionAbstract
This study aims to analyze and see the effect of price perception and product quality on consumer purchasing decisions on
the G Force brand Accu Battery product in Kuranji District, Padang city. The population of this study are consumers who use
the Accu Battery G Force product in Kuranji Padang District within a span of 6 months. This type of research is quantitative
research. Test the instrument using the validity test and the reliability test. Data analysis used descriptive analysis and
inductive analysis, namely normality test, heteroscedasticity test and multicollinearity test. Hypothesis testing using multiple
regression analysis, F test and t test. From data processing, the result is Y = 14,171 + 0.116 X1 + 0.870 X2. The results of
this study indicate that: 1) Price Perception has a significant effect on Consumer Purchase Decisions, 2) Product Quality has a
significant effect on Consumer Purchase Decisions, 3) Perception of Price and Product Quality together have a significant
effect on Consumer Purchase Decisions
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