Peran Integrasi Model UTAUT dan TFF untuk Kepuasan Pengguna E-Learning
DOI:
https://doi.org/10.35134/ekobistek.v11i3.352Keywords:
UTAUT, TTF, user satisfactionAbstract
The COVID-19 pandemic that has hit the whole world impacted all sectors, including the education sector. The learning process cannot be done face-to-face but virtually. E-learning is a form of online learning process that is highly dependent on information technology. In addition, it is necessary to consider the suitability of technology with the task so that the technology can support the implementation of user tasks. This study integrates the Unified Theory of Acceptance and Use Technology (UTAUT) and Task-Technology Fit (TTF) models to analyze student satisfaction through e-learning processes. This research used 157 samples of respondents from Budi Luhur University Jakarta. The collecting data using a questionnaire distributed via a Google form. Data analysis using Partial Least Square (SEM-PLS) approach with WarpPLS 6.0. software. These results showed that task characteristics had a significant effect on TTF. Technological features have significant effects on TTF. TTF has significant effects on performance expectations. Performance expectations and business expectations affect user satisfaction, but the condition of the facility does not significantly affect user satisfaction. Although, TTF and information quality have a significant effect on user satisfaction. Higher education managers need to pay attention to the factors driving student satisfaction in the use of e-learning, namely the suitability of the function and usability of e-learning, ease of use of e-learning, and the availability of organized information in e-learning. In addition, it is necessary to pay attention to the knowledge resources possessed by students to be able, to support the e-learning-based learning process.
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